Lamia

31 years old, Dubai, United Arab Emirates

Education
• Graduated Excellent with honor from Faculty of Mass Communication Cairo University.
❖ Department Marketing and Advertising Graduation Year 2016
• Graduation Project was chosen as the best IMC Campaign Production of the Academic Year.
• High School Education: Lycée Français. Graduation Year 2012.
Experiences
• Product Manager (HA & AC), Haier Egypt September 2019 - June 2020.
o It’s a multinational home appliances company and it was its first launch in Egypt.
o Throughout my position I was responsible for the whole HA line and AC line with full product line
responsibilities.
o Including working with the reginal product managers for each line on a daily basis, in terms of
product features, competitors, benchmark, prices, promotions and all printing materials (both to
consumer and technical sales guide).
o Prepare details technical presentations for the sales representatives training sessions done regular
to insure their full understanding of our unique products and the comparisons between other
competing brands in the market.
• Assistant Marketing Manager/ Product Manager (Cold Line & AC), El Abd Group March
2017 - August 2019.
o It’s a big home appliances company in Egypt and throughout my position I was responsible for the
AC & the cold line (Fridges, Freezers & Water Dispensers) with full product line responsibilities:
o Conducting competitor’s comparison ( in terms of features, prices, design, shop display, branding
tools i.e. POS, etc.…) and updating it on regular basis.
o Participating in the preparation and implementation of marketing action plan (ATL and BTL
activities) including two 360 campaigns, one of the featuring celebrity singer/ actor Nicole Saba.
Languages
• Arabic ( Mother Language ).
• English ( Fluent ).
• French ( Good ).
Accomplishments
• Received best employee efforts on Q1 & Q2 of year 2018 by El Abd Group.
Courses
• Course For enhancing the skills of a good TV presenter ( at Cairo University ).
• TV Reporting Course at Ona Academy
• 2 Courses in Photography ( Basic Course & Advanced Course ), ( Portraits, Fashion, Products,
Interiors ).